The Challenge
Peak Business Academy wanted to increase revenue from its core program but didn’t want to raise ad spend. Their audience was engaged, but they lacked a strategic way to monetize leads who weren’t ready to purchase the main offer.
The goal:
introduce a low-ticket product that could pay for itself, nurture new buyers, and increase conversions into the primary offer—while improving overall profitability.
Our Approach
We designed a self-liquidating funnel that created immediate revenue while building a pipeline of warm buyers for the flagship program.
Our process included:
- Mapping the full funnel, including front-end sales page, order bump, and OTO offer.
- Developing conversion-focused sales copy to move buyers seamlessly through each step.
- Designing the full sales ecosystem—sales page, bump, and OTO—to maximize average order value.
- Launching first to a warm audience, then repositioning the funnel as a downsell for prospects who didn’t buy the main program.
This created a profitable entry point and a strategic nurture path for higher-ticket sales.
How This Drove Growth
- Produced immediate revenue without increasing ad spend.
- Monetized leads who previously would not have converted.
- Built a warm customer base primed for the client’s main program.
- Increased overall funnel profitability through order bumps and OTOs.
Key Takeaways
- Low-ticket funnels help brands scale revenue without scaling ad costs.
- Strategic downsells capture missed revenue and keep leads in the ecosystem.
- A well-built SLO funnel creates long-term leverage, increasing both upfront and backend earnings.
- This funnel now functions as an evergreen profit center for Peak Business Academy.
Client Feedback
“This was the first time we used digital marketing to spread the word, and thanks to Marsha, we reached a whole new audience well beyond just my personal network. She took the marketing off my plate and genuinely cared about making the event a success. If you’re planning an event or looking to grow your reach, I highly recommend working with Marsha.”
— Jackie, Diabetes Dash Organizer
