Why One Piece Isn’t Enough
Marketing only works when the pieces work together.
Too many businesses waste time (and money) jumping from one tactic to the next—running Google Ads one month, trying to “do SEO” the next, then boosting a post because someone on YouTube said to. Sound familiar?
🧠 Your customers don’t live in one place online—and your marketing shouldn’t either.
The Funk Formula™ makes sure you’re seen when they search, trusted when they scroll, and chosen when they’re ready to act.
No more guessing. No more gaps. Just one connected system that actually grows your business.
Let’s break it down:
- Only running Google Ads? You’re showing up in search… but if people don’t recognize your brand, they might click your competitor instead.
- Only doing Facebook & Instagram Ads? You’re getting in front of people—but without search intent, they might scroll right past.
- Only focusing on SEO? Long-term visibility is great, but without paid traffic, you’re missing leads right now.
Why This Works
People don’t just see an ad and pull out their wallet anymore.
They scroll. They compare. They forget.
Then they Google you two days later while standing in line at Target.
The Funk Formula™ solves that.
It makes sure your business is showing up at every key moment,
when they’re searching, when they’re scrolling, and when they’re finally ready to act.
No more fragmented tactics.
No more “I think marketing is working?” energy.
Just a unified strategy that delivers visibility, trust, and conversions—on repeat.
The Funk Formula™
How It Works
One part visibility, one part authority, one part conversion = The Funk Formula™
Part 01
Get Found
Before anyone can choose your business, they need to find your business. This part of the formula is all about visibilityshowing up when people are actively looking for what you offer.
We optimize your website, Google presence, and local SEO to make sure your business appears in search results, maps, and the places your ideal customers are already searching.
This includes:
- Website SEO tuned to your most profitable services
- Google Business Profile setup or optimization to boost map visibility
- Local keyword strategy and on-page updates to improve rankings
- Map Pack targeting to drive more calls, clicks, and foot traffic
Part 02
Build Authority
This isn’t just about running ads, it’s about building trust and making your business the obvious choice.
We use strategic Facebook & Instagram campaigns to build brand awareness, educate your audience, and position you as the trusted local expert. At the same time, we run high-converting Google Ads to keep you top-of-mind with people actively searching.
This includes:
- Facebook & Instagram ads that educate, engage, and stop the scroll
- Strategic content that builds credibility and connection
- Proprietary trust-building methods to increase your “know, like, and trust” factor
- Google Ads that appear when people are actively looking for what you offer
Part 03
Convert & Scale
This is where the magic turns into money. Now that people know who you are and what you do, it’s time to convert interest into actual leads—and keep the system growing.
We use retargeting campaigns, lead funnels, and ongoing optimization to maximize your ad spend and make sure every piece of the system is doing its job.
This includes:
- Lead gen campaigns on both Meta and Google
- Retargeting ads that bring warm traffic back to take action
- A/B testing to improve performance and lower costs
- Monthly strategy reviews + transparent reporting
- Scalable systems that grow with you—not against you
Why Work With Funk Media?
Most marketing agencies toss you a service, hand over some vague reports, and disappear.
We’re not that.
We don’t just run ads. We build strategic systems that connect the dots—so your marketing isn’t just active, it’s actually working.
If you’re over:
- Wondering where your leads are coming from (or why they stopped)
- Spending money on marketing with zero clarity or ROI
- Trying random tactics because someone on the internet said to “just post more”
Then you’re ready for The Funk Formula™.
Here’s what you get when you work with us:
- A clear, custom strategy tailored to your business and market
- A multi-channel system where everything works together (not against each other)
- Transparent reporting, real conversations, and data you can actually understand
- Campaigns that grow with you—because “set it and forget it” is not our vibe
You don’t need more marketing noise.
You need a strategy that knows what it’s doing.
You don’t need more guessing, boosting, or hoping. You need a system that gets you seen—and gets you results.”
It’s time to plug into a formula that actually works.
Book Your Strategy Call
We’ll walk through where your marketing stands now, where the gaps are, and how to apply the formula to start getting results that stick.
